Advertising Documentary: Questions

1. What is the purpose of advertising?

Advertising is used to make the public audience aware of a particular product in hopes that they then consume the product.

2. What is a target market?

A target market is a particular group that a product is aimed at, usually because they are most likely to consume said product.

3. How does advertising work?

Advertising works by spreading awareness of a product via media. It creates an emotional need in the target audience done through the Unique Selling Proposition.

4. What is reach?

Reach is how far the advertisement travels in terms of geographically and how many people see the advert around the world.

5. What is frequency?

Frequency is the amount of times an advert is shown in order to promote a product.

6. What kind of things does an advert spend its money on?

An adverts cost is primarily split into two parts being the production of the advert and the ways of promoting the advert. In most cases the production of the advert takes around 10-15% of the cost with the ways of promoting (such as TV adverts, magazines, etc) taking up the rest.

7. How important is the USP?

The USP stands for the Unique Selling Proposition. It is used in order to help market an advertisement and focuses on the concept of the product being unique and causing consumers to purchase it.

8. Why might an advert campaign fail?

An advert may fail due to a numerous amount of reasons. One is that it may break advertising guidelines causing it to be removed from medias product and lead to a waste of money. Another could be that the product doesn't generate enough reach or frequency thus leading to a low number of consumption resulting in the product failing.